Industrial hemp is making a notable comeback in the construction industry due to its durability, carbon sequestration capabilities, and eco-friendly properties. Elad Kaspin, founder of Cânhamor in Portugal, recognized the potential of hemp blocks as a greener alternative to traditional building materials. Despite initial challenges in convincing the conservative construction sector, Cânhamor has successfully introduced hemp blocks that offer superior insulation, fire resistance, and reduced carbon emissions. To meet the growing demand, the company plans to expand production and encourage local hemp cultivation, driving down costs and further promoting sustainable building practices. The revival of hemp in construction not only presents economic opportunities but also contributes to a more environmentally conscious and resilient future.